Investing 104: Low-Cost Investments, BIG Rate of Return

True or False…In order to net a significant return on investment you must “trade like the big boys” and invest a large sum of capital.

The answer, of course, is false. However, a little perspective goes a long way.

For most people who are new to investing, the axiom “it takes money to make money” generally means you have to invest large sums of capital in the stock market in order to see a large rate of return trading stocks. Potential investors who share this point of view typically ignore the world of penny stocks.

Penny stocks are stocks of smaller companies that are traded “over-the-counter” directly from brokerage firms.  Such stocks are issued by companies that either don’t have enough market exposure, don’t have enough capital (total assets) or have been de-listed from the NYSE because they lost their high credit rating.  This doesn’t mean that penny stocks are bad investments.  It simply means penny stocks are riskier investments because information about such companies is usually very scarce.

You can find most penny stocks on the newly revised Over-the-Counter Bulletin Board (OTCBB) now known as the Financial Industry Regulatory Authority (FINRA) or on most regional exchanges.  The new FINRA OTCBB has learning tools for beginning investors and industry leaders alike, as well as, the latest market industry news, fraud alerts, stock tickers for both the big boards and small/micro-cap (penny stock) investment options.  However, it still pays to do your homework before investing in any company’s stock. The best place to start is by reviewing the company’s quarterly Form 10-Q report, its annual Form 10-K report or their Form 8-K report which lists periodic events of significant importance as required by the Security and Exchange Commission (SEC).

It doesn’t take a ton of money to get started in investing especially with penny stocks. You could start either by opening an account with an online broker (i.e., TD Ameritrade, Etrade, Charles Schwab, etc.) or you could participate in a direct investment plans (DRIPs) where deposits are made into an investment account and stock is purchased once the account balance reaches sufficient levels to purchase stock.

Most people learn about penny stock through mass email submissions. Such emails play up the large financial gains a small investment in penny stock could yield. It’s not uncommon to read reports claiming gains of 100% – 900% increase in profits from their initial investment. While it is true that you can recognize big profits from a small invest in penny stocks, it’s important to remember three very important things when making such an investment:

  1. Invest like a speculator. Always keep in mind that you’re investing in penny stocks for the short-term. Your goal is always to make a quick return on investment (ROI) and get out ahead of losing any significant financial gains. This is where knowing how to read stock charts comes into play.

  2. Know how much you’re willing to risk. If you’re unwilling to accept losing your investment, then odds are investing in penny stocks is not for you because chances are you’ll lose more often than you’ll win with such risky investments.  The key here is know your limit and only invest as much as you can afford to lose.

  3. Know when to cut your loses. Because trading activity with penny stocks is so fluid, it’s important that you buy into a system to help track the movement of your high risk investment. The speculative investor is constantly monitoring his/her investment to know when is the right time to buy or sell due to the volatility of the market. Therefore, it’s important to know when to cut your loses and walk away from the investment. Know when to hold ’em and know when to fold ’em.

That’s my blogpost for this week. Join the discussion by posting your comments below. And don’t forget to tune in next week where I’ll once again share more ways you can break the debt cycle and then go…beyond.

Zebert L. Brown

Zebert L. Brown is the author of Break the Debt Cycle in 3 Simple Steps and a 16 year Navy veteran with specialties in administrative management, career development and public relations. Follow him on Facebook and Twitter.

Investing 101: Are you a Speculator or an Investor?

In what way do you want to participate in the buying, selling and potential profitability that can only be found in the stock market? Will you be a speculator or an investor? Answering this fundamental question before risking your hard earned dollars in the volatile world of stock trading is crucial to how you approach investing.

Speculating involves an exercise of reason. It requires having the ability to gauge the movement of the market at any given time and make well informed decisions on when to limit your risk on a investment security, in this case stocks. An investor, on the other hand, buys stock in a company with the expectation to exact a reasonable rate of return on his investment over a long period of time. The time frame is usually determined by years, not hours, days or months. In short, speculators seek large profits over brief periods, whereas, investors seek a reasonable yet gradual rate of return on their investment(s) over the long haul.

While there is the potential for significant profitability on either extreme, it is the motivation behind the risk that remains the allure for those willing to participate in the free market system. Thus, the question must be asked and answered, “Why are you participating in the stock market?” Is it for short-term gains or long-term profitability? While there is nothing that says you can’t attempt to do both, answering this basic question beforehand is crucial to limiting your risk while also reaping the rewards that comes with investing in the stock market.

So, how do you minimize your risk and assure a high degree of profitability? Start by keeping these four basic rules in mind:

  1. You must accept the fact that there is a high possibility that you may lose money in the stock market. There’s no guarantee of wealth attainment. Therefore, you must enter into investing with a clear understanding of how much capital you’re willing to put at risk and the very real possibility that you may lose your investment. But as the saying goes, “no risk, no reward”.

  2. Increase your knowledge about stocks and the stock market starting with the basics:

    1. What is a stock and why are they issued?

    2. How are stocks valued (priced)?

    3. Where can stocks be purchased and how do your place an order to buy (or sell)?

    4. How is a stock’s progress tracked or monitored?

  3. Study the business, the industry and market trends before investing. The more you know about the company, the industry in which it operates (i.e., retail, tech, manufacturing, energy, real estate, etc.) and the changes within the industry, specifically where new innovations are concerned, the better, more well-informed decisions you’ll be able to make concerning your investments. Knowledge is power! Three informative resources I’d recommend for beginners who wish to increase their knowledge on investing are: a) “How to Buy Stock,” by Louis Engel, b) the annual 10K report of the company you wish to invest in as filed with the Securities and Exchange Commission (SEC) and, c) the Wall Street Journal. The more you know about the company and/or the industry you wish to invest in and are able to gauge market trends, the better you’ll be able to make well-informed decisions concerning your investments instead of basing your decisions on emotions particularly during times of frantic market fluctuations.

  4. Know when to walk away. Knowing when to sell a stock is just as important as knowing when to buy a stock. This is different from attempting to “time the market” – jumping in or out at the perceived optimum time to buy or sell a stock. Many a speculator and investor have tried doing just that with mixed – if not disastrous – results. While it’s important to know when a stock (if not the market) is on an up tick (bull market), it’s also important to know when a stock (market) is on a precipitous downturn (bear market). Stock charts play a vital role in providing the speculator and investor alike with the insight they need to make timely decisions as to “when to hold ’em and when to fold ’em.”  You should cut your loses when the value of a particular stock drops no more than 8% below its highest price gain. Anything more and you risk losing significant gains from your profit margin.  Knowing when to cut your loses is key to minimizing your risk with any investment particularly in the stock market. So, take time to learn how to read stock charts and make them an integral part of your investment knowledge base.

By following these four basic rules of investing, you can minimize your risks and increase your potential for profitability for both the short- and the long-term. But you must first answer the most crucial question concerning your investment future: Are you a speculator or an investor?

That’s my blogpost for this week. Join the discussion by posting your comments below. And don’t forget to tune in next week where I’ll once again share more ways you can break the debt cycle and then go…beyond.

Zebert L. Brown


Zebert L. Brown is the author of Break the Debt Cycle in 3 Simple Steps and a 16 year Navy veteran with specialties in administrative management, career development and public relations. Like me on Facebook and Follow me on Twitter.